Growing your law firm in 2023 is going to be more complicated than in past years. While face to face interactions, dinners and formal presentations are effective, they take time. That’s your one asset that’s the most scarce. There are only so many opportunities to do these types of activities. It’s why firms rely on other forms of marketing, including websites, legal directories, videos and more. You need a tool, or series of tools, promoting your firm’s brand 24/7. Unfortunately, there’s a good chance you’re missing a key component.
A February article from JDSupra, highlighted excerpts from a December 2022 report, “22 Legal Marketing Statistics” by Good2BSocial. The report focused on the top 200 law firms in the US. Two stats immediately jumped out:
I found this interesting, as someone who produces custom-branded podcasts for law firms, financial and accounting professionals, healthcare professionals and others. In the Louisville market, I also service 2 law firms that actually have 2 separate podcasts.
So, the obvious question is, does your firm have a podcast? Has your law firm found its voice? If not, how much longer are you going to continue missing out on one of the most effective, content marketing tools available to you?Read more