Nielsen confirmed it. Video marketing has a significant increase on the impact of your overall strategy. It works even if the viewer only watches for 3 seconds. Let me repeat that: …even if the viewer only watches for 3 seconds.
A recent Marketing Land article summarized the Facebook-Nielsen report:
“Study shows significant lift in ad recall, brand awareness and purchase intent even among people who view the video for zero to three seconds.”
“That means even people who never watched the video, but did see the impression, were still impacted by the ad. And, as expected, lift increased the longer people watched the ad.”
“Every part of a video view – from the initial impression to a complete video view and everything in between – drives value.”
So what does that mean for law firm marketing? Video marketing is something you need to consider for 2015 and beyond.