I’ve been invited by Cathy Fyock to present a Master Class to her audience of authors and speakers. The title of the discussion is, “Don’t Just Present; Engage!”
Overview: Podcasting is a tool to help maximize exposure to your target audience, to create brand awareness and to develop significant content supporting your product/service expertise. I’ll explain how and why this medium is surging in popularity, factors you should consider and tips for implementing a custom-branded podcast to grow and increase the influence of your personal brand. Develop clients by engaging with them, rather than simply presenting to them. That’s how you create long-term relationships and repeating revenue streams.