Over the past few years, many firms have realized the advantage of a well-planned social media strategy.  The reach and pervasiveness of social media makes it a valuable component of an effective, marketing campaign.  Facebook led the charge as individuals quickly adopted the platform.

Facebook literally changed the use of the word “friend” from a noun to a verb.

However, the question now being asked is critical for any small business, “Did Facebook sellout?”

Note:  This article was originally published in the Louisville Bar Association’s Bar Briefs (March 2018, Page 17).

In the early days, it was relatively easy to simply post a comment or article and watch with utter excitement as the information garnered “likes” and “shares” from people seemingly everywhere.  That usually included many people you didn’t even know.  Thus, the effective reach of a Facebook post made it a valuable marketing tool.

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