This presentation is on the topic of using podcast episodes as a way to produce quality content for the firm. Many larger firms are still sending out newsletters. However, a podcast provides the attorney (or a group of attorneys) an opportunity to discuss a particular topic at a much deeper level. It highlights the expertise of the firm and is more interactive than a blog post or newsletter article. Firms with multiple practice groups can easily use a custom-branded podcast to promote various attorneys or specific areas of knowledge.
Audio content is growing in popularity for many reasons, which is explained in the presentation. A timeline of Google’s interest and promotion of podcast content will be included.
Jim Ray has focused on law firm online marketing since 2004. In 2014, he launched his regional, small business consulting firm, Jim Ray Consulting Services. Clients often ask him to assist with content creation including written, video-based and podcasts formats. He manages online marketing efforts for clients including vendor negotiation and coordination.
Jim earned his MBA from Bellarmine University in 2008. One of the most impactful quotes he’s ever heard was by a speaker who asked the audience, “Do you want to be a good presenter or an effective communicator?” He has developed a career helping people communicate with their target audiences more effectively.