Episode 28:  It’s my pleasure to welcome Michael Hall, Executive Advisor with Hall & Associates to discuss the topic of Human Analytics.  As Mike describes it, think of this as Moneyball for companies.  He uses analytics to help business leaders to gain valuable insights when it comes to managing, leading and inspiring employees and managers.

Human Analytics

Mike begins with a definition, from Google, that captures the essence of Human Analytics.  “The systematic identification and quantification of the human drivers of business outcomes.” 

Similar to the move Moneyball, this approach focuses heavily on analytic data, rather than the more subjective evaluations of a person’s innate wiring and likely performance in a particular role.  Mike quotes Jim Collins from his book Good to Great, the objective is to “Get the right people on the bus, get the wrong people off the bus and the right people in the right seats.”

If you wanted to start a podcast for your small business, what makes you think you’re even qualified to do it?  Let’s talk about it; literally.

When it comes to your business and the market your serve, understand you ARE a subject matter expert.  You provide tremendous value based on your knowledge and experience.  You already know more than most people about the services and products you offer (I’ll come back to that point in a minute).

I’m Jim Ray and this is Episode 5 of the Business Case for Podcasting video series.

Podcasting and podcast content is an excellent way to create Brand Awareness and to influence Brand Positioning.

Podcasting has inherent advantages over traditional, marketing content.  Many people simply either don’t want to read – or don’t have the time to do it. Read more →

Many small businesses, including law firms, medical offices, accounting firms, and others, have traditionally used newsletters to provide updates to clients, patients and prospective contacts.  Technology provides us a much more impactful way to accomplish the same objective, but with several distinct advantages.  So, let’s talk about them; literally.

I’m Jim Ray and Welcome to Episode 3 of The Business Case for Podcasting.

As a marketer and small business consultant, I’ve produced numerous newsletters for clients over the years.  The process usually involves drafting and revising content, chasing those who failed to submit their articles on time, design and layout, merging the content with the layout, which means another round of edits and more typo-hunting.

Then, there’s the fulfillment process including address labeling, postage expense and hoping the addresses on file are the most up to date versions.

Once those newsletters go out, there’s the anticipation of all of those incoming phone calls because after all, who wouldn’t want to stop what they’re doing to read that beautiful newsletter?  Oh yeah, that’s assuming it didn’t get tossed out with all of the other junk mail. Read more →

Many of you may be familiar with digital marketing guru Gary Vaynerchuk. He has a terrific podcast called the GaryVee Audio Experience. A throw-back episode from a presentation he gave in Sydney Australia (2 years ago), was reposted a few days ago. In case you’ve been wondering about growing your small business strategy, Gary Vanynerchuk says launch a podcast.

Here’s a snippet from this episode:

If you’d like to listen to the full episode, here’s a link:
https://podcasts.apple.com/us/podcast/this-single-strategy-will-work-in-your-business-forever/id928159684?i=1000564007098

Want to Launch a Podcast?

I work with small business owners to help them to expand brand awareness and grow revenue. Podcasting produces highly effective and engaging content for your target audience. In many ways, it’s much easier to create that traditional, written content. I can show you how to make this work for your business. My clients include attorneys, accountants, financial experts, doctors and other professional service providers.

Here’s a Google Review from a Louisville financial advisor:

“Jim has been fantastic to work with as I’ve build my podcast.  His knowledge and experience has been invaluable in getting my podcast to market.  The product has been professional and has made my company look great.  I would highly recommend working with him if your interested in building a podcast.”

– Jeb Jarrell, CFP

If you’d like to learn more, I invite you to visit: https://jimrayconsultingservices.com/podcastproduction/

The market is evolving. Consumer behavior is changing. To be effective, your approach to marketing your small business or practice should do the same. I’ve been helping clients to do that for years. Many are already following Gary Vee’s advice to start a podcast. Isn’t it time for you to do the same?

Let’s connect to see how we can launch a podcast for your small business.