Cultivating a New Kind
of Business Relationship

Website Accessibility and ADA Compliance: Avoid Fines and Stay Ahead

Helping You Develop The Business

You Envisioned

Bringing an External Perspective
to Your Internal Challenges

Services

What can a consultant do for you? I explain to clients that it’s easy to think of me as both an “outsource resource,” as well as a coach. Depending on the situation, you may be interested in one or both of these capacities.

I work with my individual clients to define core issues he/she wants to address, evaluate options to handle those issues, and help them to either implement them or find a team that can. Examples of this include, but are not limited to:

Video Simplicity

Video Simplicity is a Turn-Key Video Marketing System Developed for Small Businesses and Professional Associations.

Podcast Production

Want a Custom Podcast for Your Business or Association? Jim Ray Consulting Services Offers a Turn-Key Solution, Including Development, Production and Distribution.

Business Development

Defining and targeting specific types of clients and/or areas of practice, establishing alternatives to effectively engage those clients, monitoring the success of those efforts and adapting the plan as needed.

Marketing & Sales

Evaluating the effectiveness of current efforts/tools, analyzing competitive threats & opportunities, implementing new tools (e.g. Internet, print and other media), evaluating and adjusting the tools to deliver optimum results.

Business Process

Evaluating existing processes, identifying break-downs and sub-optimal activities, redesigning work-flow operations, monitoring of processes for continued success.

Vendor Negotiations

Working on your behalf to highlight cost-reduction opportunities, identify potential vendors, evaluate proposals, make recommendations, assist with on-going vendor communications and management.

Project Management

Working in conjunction with (or independent of) you to advance specific projects toward milestones and/or completion. Rely on my firm as your “outsource resource” to ensure you and your staff maintain focus on core activities. Many of these are ad hoc projects including content creation, editing, field evaluations, fulfillment, etc.

Professional Coaching

Engaging with you to evaluate specific business decisions, discussing potential advantages/risks to you company’s brand and your “personal brand.”

Most Recent Blog Entries

Website Accessibility and ADA Compliance: Avoid Fines and Stay Ahead

Episode 29: In this episode, Jim Ray sits down with digital marketing expert Bill Reynolds to break down the growing importance of ADA website compliance and the WCAG 2.1 guidelines. They discuss how new regulations impact businesses, especially those receiving government funding, and outline key deadlines for 2026 and 2027. Bill explains how accessibility goes beyond basic features, requiring structural and technical adjustments to ensure all users can navigate a website. The conversation highlights common compliance gaps, including PDFs, images, and user interface elements. They also explore the risks of non-compliance, including potential fines and legal exposure. Bill shares practical solutions, including ongoing monitoring and third-party validation tools to maintain compliance. Jim emphasizes the importance of proactive action rather than waiting until deadlines approach. The episode ultimately encourages business owners to treat accessibility as both a legal requirement and an opportunity to better serve their audiences.

The Power of Human Analytics with Michael Hall

Episode 28: It’s my pleasure to welcome Michael Hall, Executive Advisor with Hall & Associates to discuss the topic of Human Analytics. As Mike describes it, think of this as Moneyball for companies. He uses analytics to help business leaders to gain valuable insights when it comes to managing, leading and inspiring employees and managers.

Human Analytics

Mike begins with a definition, from Google, that captures the essence of Human Analytics. “The systematic identification and quantification of the human drivers of business outcomes.”

Similar to the move Moneyball, this approach focuses heavily on analytic data, rather than the more subjective evaluations of a person’s innate wiring and likely performance in a particular role. Mike quotes Jim Collins from his book Good to Great, the objective is to “Get the right people on the bus, get the wrong people off the bus and the right people in the right seats.”

Helping You Develop The Business You Envisioned