I posted a brief video to introduce LinkedIn’s native video capability on October 24^th.  During those comments, I committed to providing a summary of some of the things I learned.  I hope you’ll find this information helpful.

Online video has been a growing trend in marketing and branding for years.  It continues to build momentum across the country.  Small firms are using it to leapfrog larger, more established firms.  The large firms are also beginning to embrace it, depending on their perceived needs.

If you’ve worked with me at all over the past years, you’ll know I’ve been a strong proponent of this aspect of an effective marketing campaign.  Now, LinkedIn just reinforced that view on both it’s mobile and desktop versions.  So, let’s explore what LinkedIn’s native video is all about and what it can do for you. Read more →