The power of personal branding is the topic of my article published by the Medical News. This publication focuses on the business of healthcare. I provide some insights into how focusing on your personal brand can help your business development activities.
When we think of brands, we usually think of companies such as GE, Coke, Nike, etc. They’re well-known entities and work to both protect and leverage brand positions to impact growth.
Professionals from various market segments are learning the importance of developing the individual as a brand. Regardless of your current status, you do have a brand. It’ll either work for, or against, you.
This article will give you a few tips to help you leverage your personal brand. I’ve also included a link to a video by personal branding guru, William Arruda. He has an entire series of videos on the importance of this topic.