Tag Archive for: Content Marketing

You are here: Home » Blog » Content Marketing

Are You Even Qualified to Start a Podcast?

08/16/2022
16 Aug 2022

If you wanted to start a podcast for your small business, what makes you think you’re even qualified to do it?  Let’s talk about it; literally.

When it comes to your business and the market your serve, understand you ARE a subject matter expert.  You provide tremendous value based on your knowledge and experience.  You already know more than most people about the services and products you offer (I’ll come back to that point in a minute).

I’m Jim Ray and this is Episode 5 of the Business Case for Podcasting video series.

Podcasting and podcast content is an excellent way to create Brand Awareness and to influence Brand Positioning.

Podcasting has inherent advantages over traditional, marketing content.  Many people simply either don’t want to read – or don’t have the time to do it. Read more →

0 Comments/in New Client Generation, Personal Branding, Podcasting, Practice Management, Small Business /by

You’re Not Joe Rogan

08/09/2022
09 Aug 2022

Joe Rogan is the most popular podcaster in the market.  He signed a 3-year, exclusive licensing deal with Spotify in 2020, worth over $200,000,000, according to the New York Times.  But let’s face it.  He’s a unicorn.

As someone who creates, produces and distributes podcasts for my professional clients, I have some bad news for you.  You’re Not Joe Rogan (Actually, that’s good news).

I’m Jim Ray.  Welcome to this episode of The Business Case for Podcasting.  Okay, so why would I begin by telling you you’ll never be Joe Rogan-famous?

First, it’s to clear up a common misconception.  Just because your podcast episode may not go viral is no reason not to have a podcast.  Most episodes, videos or social media posts never go viral.  That’s just a fact.  Then WHY do it?  This leads us to the 2nd point.

The “Why” is all about content.  I encourage clients to remain focused on the Why.  Without an ongoing focus on producing quality content, your website, social media and other platforms become much less relevant and visible over time.

The main reason content production dies off is due to time constraints.  But remember, recording a quality podcast episode is much easier than struggling to write a blog post.  And because it’s easier, you’re more apt to continue doing it.

Read more →

0 Comments/in Communication, Content Creation, New Client Generation, Personal Branding, Podcasting, Practice Management, Small Business /by

Still Sending Newsletters to Your Clients?

07/18/2022
18 Jul 2022

Many small businesses, including law firms, medical offices, accounting firms, and others, have traditionally used newsletters to provide updates to clients, patients and prospective contacts.  Technology provides us a much more impactful way to accomplish the same objective, but with several distinct advantages.  So, let’s talk about them; literally.

I’m Jim Ray and Welcome to Episode 3 of The Business Case for Podcasting.

As a marketer and small business consultant, I’ve produced numerous newsletters for clients over the years.  The process usually involves drafting and revising content, chasing those who failed to submit their articles on time, design and layout, merging the content with the layout, which means another round of edits and more typo-hunting.

Then, there’s the fulfillment process including address labeling, postage expense and hoping the addresses on file are the most up to date versions.

Once those newsletters go out, there’s the anticipation of all of those incoming phone calls because after all, who wouldn’t want to stop what they’re doing to read that beautiful newsletter?  Oh yeah, that’s assuming it didn’t get tossed out with all of the other junk mail. Read more →

0 Comments/in Content Creation, New Client Generation, Podcasting, Practice Management, Small Business /by

SiriusXM Paid $325 Million for Stitcher Podcast

10/20/2020
20 Oct 2020

OK, still wondering if this podcast thing is a trend you should consider?  Well, this tidbit might help.  According to an article in Tech Crunch, SiriusXM paid $325 million for the Stitcher podcast platform.  Podcasts from Stitcher will now be available on Pandora.

SiriusXM paid $325 million for Stitcher Podcasts to show up on Pandora

The Tech Crunch article quotes SiriusXM CEO Jim Meyer, “We are deepening our position in podcasting, the fastest-growing sector in digital audio…”  In a related quote, the article noted recently Spotify reported that “nearly a quarter (21%) of its active users now listen to podcasts.”

What’s a Podcast Platform?

The way I explain it to clients is as follows.  When you have a video you want to publish to the Internet, you might use YouTube.  Once you’ve uploaded it to YouTube, it’s being hosted on the YouTube video platform, not on your computer.  In podcasting, there are similar services.  Stitcher, Apple Podcasts (formerly iTunes), Google Podcasts, Libsyn and many others are podcast platforms.  You upload your audio recording to a podcast platform so others can find and listen to it.

Podcasting Has Become Mainstream

Read more →

0 Comments/in Content Creation, Podcasting, Practice Management /by

Why I Love Consulting

JRCS Consulting from Jim Ray on Vimeo.

Watch My Blogging Tutorial

What to Expect from My Seminars

Video Endorsements from My Clients

Helping You Develop The Business You Envisioned