Adding a LinkedIn Post can help your Google Ranking. I’ve blogged about the advantages social media can have on your overall campaign. This weekend, I saw a strong example. Google pays attention to LinkedIn posts. This article will provide a couple of tips and examples to help you increase your online visibility.
I uploaded a video to my YouTube channel a month ago. The next day, I uploaded a LinkedIn post to my profile. The video made it to Google’s 1st page in 2 days. A month later, I now see both the video AND my LinkedIn post on the 1st page. This proves what I’ve been saying all along. There are definite advantages to implementing social media into your overall marketing campaign.
Creating effective, insightful content takes effort. It can be disheartening to see all of that work yield poor results. One way to avoid that is to systematically re-publish your content on other online channels. Blog posts are a great way to drive visibility for your website. However, if your competition is high, you may find it tough to break through. When you publish your content across multiple channels (e.g. a LinkedIn post, a YouTube video, etc.) you increase the likelihood that it’ll be seen by a broader audience.
Not everyone is going to subscribe to your blog. Even your best friends may not see your Facebook update. Many of your friends and colleagues may not follow your LinkedIn posts. The fact is we gravitate toward certain content channels, as time allows. By utilizing a multi-channel approach, you’ll have a better shot at getting seen by your target audience.
As these screen shots indicate, there’s another advantage. Google is indexing content from various channels (such as a YouTube video and/or a LinkedIn post). By providing multi-channel content, you and I now have a chance to achieve higher rankings. There are only a few spaces available on each Google search results page. If you can take up one or more of those valuable spaces, one of your competitors is relegated to the 2nd page. More importantly, your prospective clients have a better chance of seeing you.
Distributing Your Content
Here’s a simple work-flow for uploading and distributing your content. There are some important reasons you should consider adding video to your marketing. If you haven’t taken that step, simply disregard that part of the below work-flow:
Day 1 – Upload and optimize your video on your YouTube Channel.
Day 1 – Write a blog post about your video and embed a link to the video.
Day 1 – Post a link to your new blog post on your firm’s Facebook page.
Day 2 – Create a LinkedIn post including your video and/or a link back to your blog.
Day 2 – Tweet out a link to your blog post on Twitter.
Day 3 – Consider sharing a link on your personal Facebook page.
I try to spread out my distribution so that those who are connected to me on multiple channels don’t get flooded. This can have a spammy impact on your followers. The other advantage to spreading it out is that you increase your opportunities to be seen. People often miss updates, so I use this multi-day process to increase my odds.
The key take-away is simple. Even though it might take a bit of extra time, multi-channel content distribution works. You’ll achieve better online visibility. It’ll be easier for your target audience to find you. If you’re going to take the time to create insightful content, make sure you have a plan to get the most out of it.
If you’d like to discuss ways your firm could implement a multi-channel content strategy, call me. My phone number is (502) 208-9639. I have over a decade of experience helping attorneys and other business professionals to operate more effectively and more profitably.