Joe Rogan is the most popular podcaster in the market.  He signed a 3-year, exclusive licensing deal with Spotify in 2020, worth over $200,000,000, according to the New York Times.  But let’s face it.  He’s a unicorn.

As someone who creates, produces and distributes podcasts for my professional clients, I have some bad news for you.  You’re Not Joe Rogan (Actually, that’s good news).

I’m Jim Ray.  Welcome to this episode of The Business Case for Podcasting.  Okay, so why would I begin by telling you you’ll never be Joe Rogan-famous?

First, it’s to clear up a common misconception.  Just because your podcast episode may not go viral is no reason not to have a podcast.  Most episodes, videos or social media posts never go viral.  That’s just a fact.  Then WHY do it?  This leads us to the 2^nd point.

The “Why” is all about content.  I encourage clients to remain focused on the Why.  Without an ongoing focus on producing quality content, your website, social media and other platforms become much less relevant and visible over time.

The main reason content production dies off is due to time constraints.  But remember, recording a quality podcast episode is much easier than struggling to write a blog post.  And because it’s easier, you’re more apt to continue doing it.

Read more →