Many small businesses, including law firms, medical offices, accounting firms, and others, have traditionally used newsletters to provide updates to clients, patients and prospective contacts.  Technology provides us a much more impactful way to accomplish the same objective, but with several distinct advantages.  So, let’s talk about them; literally.

I’m Jim Ray and Welcome to Episode 3 of The Business Case for Podcasting.

As a marketer and small business consultant, I’ve produced numerous newsletters for clients over the years.  The process usually involves drafting and revising content, chasing those who failed to submit their articles on time, design and layout, merging the content with the layout, which means another round of edits and more typo-hunting.

Then, there’s the fulfillment process including address labeling, postage expense and hoping the addresses on file are the most up to date versions.

Once those newsletters go out, there’s the anticipation of all of those incoming phone calls because after all, who wouldn’t want to stop what they’re doing to read that beautiful newsletter?  Oh yeah, that’s assuming it didn’t get tossed out with all of the other junk mail. Read more →

I’ve been invited by Cathy Fyock to present a Master Class to her audience of authors and speakers.  The title of the discussion is, “Don’t Just Present; Engage!”

Overview:  Podcasting is a tool to help maximize exposure to your target audience, to create brand awareness and to develop significant content supporting your product/service expertise.  I’ll explain how and why this medium is surging in popularity, factors you should consider and tips for implementing a custom-branded podcast to grow and increase the influence of your personal brand.  Develop clients by engaging with them, rather than simply presenting to them.  That’s how you create long-term relationships and repeating revenue streams.