Many small businesses, including law firms, medical offices, accounting firms, and others, have traditionally used newsletters to provide updates to clients, patients and prospective contacts. Technology provides us a much more impactful way to accomplish the same objective, but with several distinct advantages. So, let’s talk about them; literally.
I’m Jim Ray and Welcome to Episode 3 of The Business Case for Podcasting.
As a marketer and small business consultant, I’ve produced numerous newsletters for clients over the years. The process usually involves drafting and revising content, chasing those who failed to submit their articles on time, design and layout, merging the content with the layout, which means another round of edits and more typo-hunting.
Then, there’s the fulfillment process including address labeling, postage expense and hoping the addresses on file are the most up to date versions.
Once those newsletters go out, there’s the anticipation of all of those incoming phone calls because after all, who wouldn’t want to stop what they’re doing to read that beautiful newsletter? Oh yeah, that’s assuming it didn’t get tossed out with all of the other junk mail. Read more