Integrating a Podcast into Your Social Media Marketing
Are you looking for a way to step up your small business marketing? You might consider HOW you convey information. Let’s talk about it; literally.
Welcome to Episode 2 of The Business Case for Podcasting. Today, we’ll focus on integrating a podcast into your social media marketing plan.
Rather than being disruptive, a podcast will augment your current social media activities. The audio content from your episodes can function as stand-alone posts for Facebook, LinkedIn and other social media marketing channels.
You also have the option of extracting audio snippets to be used as posts or teasers, linking to other content assets. Most of my clients are releasing 2 episodes per month. That cadence blends well with existing posts, videos and other forms of messaging.
Integrating a podcast into your social media marketing campaign enables you to change the format of HOW you communicate. As marketers, we understand different people respond to different cues. Text-based, video-based and audio-based messaging provide a broader mix for your channels and the impact of those content-marketing efforts. It may actually boost the engagement with and following of your brand.
A podcast episode enables you to go much deeper into a specific topic or theme. Marketers often struggle to get their material read by the audience. No one wants to read or watch long content pieces. However, consumers will listen to compelling content because they can multi-task while doing it.
Episode formats such as interviews and roundtable discussions maintain the audience’s interest. This enables you to deliver a more thorough presentation of the intended, marketing message.
Integrating a podcast into your social media marketing plan supports your existing activities. It offers your audience an engaging format for content delivery and it enables you to provide much more context about specific topics and themes.
That sounds like a solid business case for podcasting.
I’m Jim Ray. Your business has a great story to tell. I simply make sure more people get to hear it.
Link to Episode 1, A More Efficient Way to Produce Content: https://jimrayconsultingservices.com/a-more-efficient-way-to-produce-content/
For more information, visit: https://jimrayconsultingservices.com/podcastproduction.
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