Episode 22: The business assumptions, rules and paradigms you used to guide your business through 2020 and previous years won’t necessarily apply in 2021. Join me for a discussion with Industrial psychologist and business coach Rita Ernst and photographer/brand & image consultant Coral Abood. If 2020 was the year of pivot, 2021 will be the year of flex.
Rita discusses how her background as an industrial and organizational psychologist gives her a unique perspective in how she approaches her client issues. She works with small businesses who have achieved significant earnings, but now realize that the tools and approaches the business leader relied upon during start-up may no longer be the right tools, as the business evolves.
Rita can assist with defining the organization structure, roles and responsibilities, culture, etc. She works to bring clarity to business challenges and to empower the leaders to resolve issues and continue making solid progress.
As a small business owner, do you feel as if your business is running you, instead of you running your business? Maybe it’s time to engage a business coach to help you.
Coral has been in business for almost 12 years. She works with businesses to create and/or improve their images and brand positioning. She often begins with 2 key questions:
- What sets you apart and makes you unique in your marketplace?
- Who is your target audience?
Coral brings a level of intention to how and why the images are going to be used to appeal to the audience and convey meanings. This is about visual story-telling and your imagery needs to support your brand’s story.
Evolving Business Require New Skills
I asked Rita Ernst about the importance of recognizing that your skill-set has to change if your business is going to be managed effectively. Rita understands that when leaders fail to understand this, they themselves can actually be a roadblock to the company’s success.
Business leaders bring passion and vision to the business. They have enormous energy to devote to the details, as well as the overall operation. Delegation of some decisions and/or responsibilities can be very difficult for some people.
Read more →