I’m excited to be returning to Vegas to speak at the 29th Annual Las Vegas CLE Seminar.  This year, my presentation topic is “The Non-Linear Relationship of Value-Based Marketing.”  I’ll provide perspectives on value-based marketing.  During the presentation, I’ll illustrate a technique I developed to increase exposure on multiple social media and traditional media resources without significantly increasing the time required to do so.

In today’s environment, it’s important to utilize social media differently than what we may have done in the past.  It’s your message that matters most.  Where it shows up is a close second.  You’ll learn practical steps to increase your brand exposure, while maintaining brand positioning.

Many small businesses, including law firms, medical offices, accounting firms, and others, have traditionally used newsletters to provide updates to clients, patients and prospective contacts.  Technology provides us a much more impactful way to accomplish the same objective, but with several distinct advantages.  So, let’s talk about them; literally.

I’m Jim Ray and Welcome to Episode 3 of The Business Case for Podcasting.

As a marketer and small business consultant, I’ve produced numerous newsletters for clients over the years.  The process usually involves drafting and revising content, chasing those who failed to submit their articles on time, design and layout, merging the content with the layout, which means another round of edits and more typo-hunting.

Then, there’s the fulfillment process including address labeling, postage expense and hoping the addresses on file are the most up to date versions.

Once those newsletters go out, there’s the anticipation of all of those incoming phone calls because after all, who wouldn’t want to stop what they’re doing to read that beautiful newsletter?  Oh yeah, that’s assuming it didn’t get tossed out with all of the other junk mail. Read more →