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Are You Even Qualified to Start a Podcast?

08/16/2022
16 Aug 2022

If you wanted to start a podcast for your small business, what makes you think you’re even qualified to do it?  Let’s talk about it; literally.

When it comes to your business and the market your serve, understand you ARE a subject matter expert.  You provide tremendous value based on your knowledge and experience.  You already know more than most people about the services and products you offer (I’ll come back to that point in a minute).

I’m Jim Ray and this is Episode 5 of the Business Case for Podcasting video series.

Podcasting and podcast content is an excellent way to create Brand Awareness and to influence Brand Positioning.

Podcasting has inherent advantages over traditional, marketing content.  Many people simply either don’t want to read – or don’t have the time to do it. Read more →

0 Comments/in New Client Generation, Personal Branding, Podcasting, Practice Management, Small Business /by

Small Business Moments in 2020

12/23/2020
23 Dec 2020
I want to simply say, THANK YOU. Yes, 2020 has been a challenge for most of us. If you own a small business, it’s been particularly difficult. Yet, there have been those moments of “this is why I choose to be in the game.”
Without calling out any of my clients, some of you have been responsible for allowing me those moments. You sent a text. You responded to an email. Maybe you simply picked up the phone to let me know you appreciated the work-effort. You, my friends, have helped to make this 2020 a challenge I met head-on…and I’m still in the game.
I hope you’ll take a few minutes to watch this brief video of Ryan Estis about an experience he had at Starbucks. No, I’m far from being Lily, but I hope I was able to deliver for you, as she did for him.
I appreciate the trust you’ve placed in me and truly value the responsibility you’ve allowed me shoulder as we grow your business. As many of you know, when you run your own small business it can sometimes feel like you’re alone on the island. Those small, appreciative gestures you made are valuable to me.
Thank you for giving me the opportunity to pursue my vision and help you with yours. Now, let’s get ready for 2021. It’ll have its own challenges, but I believe we’re ready. ONWARD!
Please enjoy the video: https://youtu.be/qxrNCRhxgho
0 Comments/in Practice Management, Small Business /by

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