Growing your law firm in 2023 is going to be more complicated than in past years. While face to face interactions, dinners and formal presentations are effective, they take time. That’s your one asset that’s the most scarce. There are only so many opportunities to do these types of activities. It’s why firms rely on other forms of marketing, including websites, legal directories, videos and more. You need a tool, or series of tools, promoting your firm’s brand 24/7. Unfortunately, there’s a good chance you’re missing a key component.

A February article from JDSupra, highlighted excerpts from a December 2022 report, “22 Legal Marketing Statistics” by Good2BSocial. The report focused on the top 200 law firms in the US. Two stats immediately jumped out:

I found this interesting, as someone who produces custom-branded podcasts for law firms, financial and accounting professionals, healthcare professionals and others. In the Louisville market, I also service 2 law firms that actually have 2 separate podcasts.

So, the obvious question is, does your firm have a podcast? Has your law firm found its voice? If not, how much longer are you going to continue missing out on one of the most effective, content marketing tools available to you?

In Episode 1 of the video series, The Business Case for Podcasting, Jim Ray introduces podcasting as a more efficient way to produce content.  Are you responsible for creating the content for your company’s website, blog or social media?  Would you like to save time, while creating higher-impact content?  Let’s talk about it – Literally.

Welcome to this episode of the Business Case for Podcasting.

There’s nothing so frustrating as staring at a blank screen and a blinking cursor.  Crafting effective content is a challenge even for a seasoned marketer or business owner.

Luckily, there’s a much easier way to create, deliver and distribute great information to your website, blog and social media for your target audience.

Forget about that frustrating, blinking cursor for a minute.  There’s a more efficient way to produce content.

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OK, still wondering if this podcast thing is a trend you should consider?  Well, this tidbit might help.  According to an article in Tech Crunch, SiriusXM paid $325 million for the Stitcher podcast platform.  Podcasts from Stitcher will now be available on Pandora.

The Tech Crunch article quotes SiriusXM CEO Jim Meyer, “We are deepening our position in podcasting, the fastest-growing sector in digital audio…”  In a related quote, the article noted recently Spotify reported that “nearly a quarter (21%) of its active users now listen to podcasts.”

What’s a Podcast Platform?

The way I explain it to clients is as follows.  When you have a video you want to publish to the Internet, you might use YouTube.  Once you’ve uploaded it to YouTube, it’s being hosted on the YouTube video platform, not on your computer.  In podcasting, there are similar services.  Stitcher, Apple Podcasts (formerly iTunes), Google Podcasts, Libsyn and many others are podcast platforms.  You upload your audio recording to a podcast platform so others can find and listen to it.

Podcasting Has Become Mainstream

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