Integrating a Podcast into Your Social Media Marketing
Are you looking for a way to step up your small business marketing? You might consider HOW you convey information. Let’s talk about it; literally.
Welcome to Episode 2 of The Business Case for Podcasting. Today, we’ll focus on integrating a podcast into your social media marketing plan.
Rather than being disruptive, a podcast will augment your current social media activities. The audio content from your episodes can function as stand-alone posts for Facebook, LinkedIn and other social media marketing channels.
You also have the option of extracting audio snippets to be used as posts or teasers, linking to other content assets. Most of my clients are releasing 2 episodes per month. That cadence blends well with existing posts, videos and other forms of messaging.
Integrating a podcast into your social media marketing campaign enables you to change the format of HOW you communicate. As marketers, we understand different people respond to different cues. Text-based, video-based and audio-based messaging provide a broader mix for your channels and the impact of those content-marketing efforts. It may actually boost the engagement with and following of your brand.