Video Can Be Impactful in
3 Seconds or Less

Nielsen confirmed it.  Video marketing has a significant increase on the impact of your overall strategy.  It works even if the viewer only watches for 3 seconds.  Let me repeat that: …even if the viewer only watches for 3 seconds.

A recent Marketing Land article summarized the Facebook-Nielsen report:

“Study shows significant lift in ad recall, brand awareness and purchase intent even among people who view the video for zero to three seconds.”

“That means even people who never watched the video, but did see the impression, were still impacted by the ad.  And, as expected, lift increased the longer people watched the ad.”

“Every part of a video view – from the initial impression to a complete video view and everything in between – drives value.”

So what does that mean for law firm marketing?  Video marketing is something you need to consider for 2015 and beyond.

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Did you know YouTube is the 2nd largest search engine in the world?  According to Search Metrics, “65% of Google’s keyword searches return videos in the results.”  More and more small businesses are figuring this out.  In fact, law firms are realizing video provides a competitive advantage in marketing.  Using online video for business development leads to increased visibility and improved conversion.

I gave a presentation to the Evansville Bar Association in February.  One of my segments focused on trends in online video.  If you’re on the fence about incorporating online video for business development, you should spend time watching the below excerpt from my presentation.

The video clip at the bottom of this post is the just the segment summary.  However, you’ll see prompts to click to the full segment.  Those prompts are called “annotations.”

Video annotations enable you to link from one video to others, similar to a hyperlink on a text-based content page.  

I inserted these annotations to let interested people click to view the longer video.  It also illustrates a simple tactic you could employ in your own online videos.
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