Podcasts Continue to Grow in Popularity
When was the last time you listened to a podcast? Hopefully, it was one of my recent episodes, or one I produced for my clients. The ongoing growth of this medium (or content platform) is catching the eye of many businesses. The global news company Reuters has also taken note of surge, as podcasts continue to grow in popularity. It’s launched a new product to support podcasters.
According to an article by Voicebot.ai, “Reuters added audio-based versions of its expansive news services on Wednesday. The new Reuters Audio and Reuters Ready Audio products provide a direct channel for the news hubs archive of raw and edited audio content, respectively, that podcasts and voice assistant-based news providers can attach to their own output.”
In the last year or so, Apple has unbundled iTunes to make Apple Podcasts a standalone platform. Google launched Google Podcasts. Even media giant iHeartRadio jumped into podcast hosting in a big way, now claiming to be #1 for podcasting. Your target audience is consuming podcasts. Are you giving them what they want, in a format they prefer? I can help you to begin doing it.
Jim Ray Consulting Services for Podcasting
Now is the time for you and your business to strongly consider a podcast for your business. I developed and launched a turn-key podcast production service. This content platform is leveraging consumer trends related to how the market prefers to digest information. If you’re not there yet, it may be time for us to schedule a discussion.
You’ve built an immense subject matter expertise in your field be that law, medicine, accounting, real estate or other areas. The market wants what you know and do. You’ve earned the right to tell a great story. Jim Ray Consulting Services is here to make sure more people get to hear it.