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Are You Even Qualified to Start a Podcast?

08/16/2022
16 Aug 2022

If you wanted to start a podcast for your small business, what makes you think you’re even qualified to do it?  Let’s talk about it; literally.

When it comes to your business and the market your serve, understand you ARE a subject matter expert.  You provide tremendous value based on your knowledge and experience.  You already know more than most people about the services and products you offer (I’ll come back to that point in a minute).

I’m Jim Ray and this is Episode 5 of the Business Case for Podcasting video series.

Podcasting and podcast content is an excellent way to create Brand Awareness and to influence Brand Positioning.

Podcasting has inherent advantages over traditional, marketing content.  Many people simply either don’t want to read – or don’t have the time to do it. Read more →

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You’re Not Joe Rogan

08/09/2022
09 Aug 2022

Joe Rogan is the most popular podcaster in the market.  He signed a 3-year, exclusive licensing deal with Spotify in 2020, worth over $200,000,000, according to the New York Times.  But let’s face it.  He’s a unicorn.

As someone who creates, produces and distributes podcasts for my professional clients, I have some bad news for you.  You’re Not Joe Rogan (Actually, that’s good news).

I’m Jim Ray.  Welcome to this episode of The Business Case for Podcasting.  Okay, so why would I begin by telling you you’ll never be Joe Rogan-famous?

First, it’s to clear up a common misconception.  Just because your podcast episode may not go viral is no reason not to have a podcast.  Most episodes, videos or social media posts never go viral.  That’s just a fact.  Then WHY do it?  This leads us to the 2nd point.

The “Why” is all about content.  I encourage clients to remain focused on the Why.  Without an ongoing focus on producing quality content, your website, social media and other platforms become much less relevant and visible over time.

The main reason content production dies off is due to time constraints.  But remember, recording a quality podcast episode is much easier than struggling to write a blog post.  And because it’s easier, you’re more apt to continue doing it.

Read more →

0 Comments/in Communication, Content Creation, New Client Generation, Personal Branding, Podcasting, Practice Management, Small Business /by

Integrating a Podcast into Your Social Media Marketing

07/05/2022
05 Jul 2022

Are you looking for a way to step up your small business marketing?   You might consider HOW you convey information.  Let’s talk about it; literally.

Welcome to Episode 2 of The Business Case for Podcasting.  Today, we’ll focus on integrating a podcast into your social media marketing plan.

Rather than being disruptive, a podcast will augment your current social media activities.  The audio content from your episodes can function as stand-alone posts for Facebook, LinkedIn and other social media marketing channels.

You also have the option of extracting audio snippets to be used as posts or teasers, linking to other content assets.  Most of my clients are releasing 2 episodes per month.  That cadence blends well with existing posts, videos and other forms of messaging.

Integrating a podcast into your social media marketing campaign enables you to change the format of HOW you communicate.  As marketers, we understand different people respond to different cues.  Text-based, video-based and audio-based messaging provide a broader mix for your channels and the impact of those content-marketing efforts.  It may actually boost the engagement with and following of your brand.

Read more →

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Podcasts Continue to Grow in Popularity

06/19/2020
19 Jun 2020

When was the last time you listened to a podcast?  Hopefully, it was one of my recent episodes, or one I produced for my clients.  The ongoing growth of this medium (or content platform) is catching the eye of many businesses.  The global news company Reuters has also taken note of surge, as podcasts continue to grow in popularity.  It’s launched a new product to support podcasters.

podcasts continue to grow in popularity

According to an article by Voicebot.ai, “Reuters added audio-based versions of its expansive news services on Wednesday. The new Reuters Audio and Reuters Ready Audio products provide a direct channel for the news hubs archive of raw and edited audio content, respectively, that podcasts and voice assistant-based news providers can attach to their own output.”

In the last year or so, Apple has unbundled iTunes to make Apple Podcasts a standalone platform.  Google launched Google Podcasts.  Even media giant iHeartRadio jumped into podcast hosting in a big way, now claiming to be #1 for podcasting.  Your target audience is consuming podcasts.  Are you giving them what they want, in a format they prefer?  I can help you to begin doing it.

Jim Ray Consulting Services for Podcasting

Now is the time for you and your business to strongly consider a podcast for your business.  I developed and launched a turn-key podcast production service.  This content platform is leveraging consumer trends related to how the market prefers to digest information.  If you’re not there yet, it may be time for us to schedule a discussion.

You’ve built an immense subject matter expertise in your field be that law, medicine, accounting, real estate or other areas.  The market wants what you know and do.  You’ve earned the right to tell a great story.  Jim Ray Consulting Services is here to make sure more people get to hear it.

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