Joe Rogan is the most popular podcaster in the market.  He signed a 3-year, exclusive licensing deal with Spotify in 2020, worth over $200,000,000, according to the New York Times.  But let’s face it.  He’s a unicorn.

As someone who creates, produces and distributes podcasts for my professional clients, I have some bad news for you.  You’re Not Joe Rogan (Actually, that’s good news).

I’m Jim Ray.  Welcome to this episode of The Business Case for Podcasting.  Okay, so why would I begin by telling you you’ll never be Joe Rogan-famous?

First, it’s to clear up a common misconception.  Just because your podcast episode may not go viral is no reason not to have a podcast.  Most episodes, videos or social media posts never go viral.  That’s just a fact.  Then WHY do it?  This leads us to the 2^nd point.

The “Why” is all about content.  I encourage clients to remain focused on the Why.  Without an ongoing focus on producing quality content, your website, social media and other platforms become much less relevant and visible over time.

The main reason content production dies off is due to time constraints.  But remember, recording a quality podcast episode is much easier than struggling to write a blog post.  And because it’s easier, you’re more apt to continue doing it.

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Are you looking for a way to step up your small business marketing?   You might consider HOW you convey information.  Let’s talk about it; literally.

Welcome to Episode 2 of The Business Case for Podcasting.  Today, we’ll focus on integrating a podcast into your social media marketing plan.

Rather than being disruptive, a podcast will augment your current social media activities.  The audio content from your episodes can function as stand-alone posts for Facebook, LinkedIn and other social media marketing channels.

You also have the option of extracting audio snippets to be used as posts or teasers, linking to other content assets.  Most of my clients are releasing 2 episodes per month.  That cadence blends well with existing posts, videos and other forms of messaging.

Integrating a podcast into your social media marketing campaign enables you to change the format of HOW you communicate.  As marketers, we understand different people respond to different cues.  Text-based, video-based and audio-based messaging provide a broader mix for your channels and the impact of those content-marketing efforts.  It may actually boost the engagement with and following of your brand.

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Many of you may be familiar with digital marketing guru Gary Vaynerchuk. He has a terrific podcast called the GaryVee Audio Experience. A throw-back episode from a presentation he gave in Sydney Australia (2 years ago), was reposted a few days ago. In case you’ve been wondering about growing your small business strategy, Gary Vanynerchuk says launch a podcast.

Here’s a snippet from this episode:

If you’d like to listen to the full episode, here’s a link:
https://podcasts.apple.com/us/podcast/this-single-strategy-will-work-in-your-business-forever/id928159684?i=1000564007098

Want to Launch a Podcast?

I work with small business owners to help them to expand brand awareness and grow revenue. Podcasting produces highly effective and engaging content for your target audience. In many ways, it’s much easier to create that traditional, written content. I can show you how to make this work for your business. My clients include attorneys, accountants, financial experts, doctors and other professional service providers.

Here’s a Google Review from a Louisville financial advisor:

“Jim has been fantastic to work with as I’ve build my podcast.  His knowledge and experience has been invaluable in getting my podcast to market.  The product has been professional and has made my company look great.  I would highly recommend working with him if your interested in building a podcast.”

– Jeb Jarrell, CFP

If you’d like to learn more, I invite you to visit: https://jimrayconsultingservices.com/podcastproduction/

The market is evolving. Consumer behavior is changing. To be effective, your approach to marketing your small business or practice should do the same. I’ve been helping clients to do that for years. Many are already following Gary Vee’s advice to start a podcast. Isn’t it time for you to do the same?

Let’s connect to see how we can launch a podcast for your small business.

When was the last time you listened to a podcast?  Hopefully, it was one of my recent episodes, or one I produced for my clients.  The ongoing growth of this medium (or content platform) is catching the eye of many businesses.  The global news company Reuters has also taken note of surge, as podcasts continue to grow in popularity.  It’s launched a new product to support podcasters.

According to an article by Voicebot.ai, “Reuters added audio-based versions of its expansive news services on Wednesday. The new Reuters Audio and Reuters Ready Audio products provide a direct channel for the news hubs archive of raw and edited audio content, respectively, that podcasts and voice assistant-based news providers can attach to their own output.”

In the last year or so, Apple has unbundled iTunes to make Apple Podcasts a standalone platform.  Google launched Google Podcasts.  Even media giant iHeartRadio jumped into podcast hosting in a big way, now claiming to be #1 for podcasting.  Your target audience is consuming podcasts.  Are you giving them what they want, in a format they prefer?  I can help you to begin doing it.

Jim Ray Consulting Services for Podcasting

Now is the time for you and your business to strongly consider a podcast for your business.  I developed and launched a turn-key podcast production service.  This content platform is leveraging consumer trends related to how the market prefers to digest information.  If you’re not there yet, it may be time for us to schedule a discussion.

You’ve built an immense subject matter expertise in your field be that law, medicine, accounting, real estate or other areas.  The market wants what you know and do.  You’ve earned the right to tell a great story.  Jim Ray Consulting Services is here to make sure more people get to hear it.