In Episode 1 of the video series, The Business Case for Podcasting, Jim Ray introduces podcasting as a more efficient way to produce content.  Are you responsible for creating the content for your company’s website, blog or social media?  Would you like to save time, while creating higher-impact content?  Let’s talk about it – Literally.

Welcome to this episode of the Business Case for Podcasting.

There’s nothing so frustrating as staring at a blank screen and a blinking cursor.  Crafting effective content is a challenge even for a seasoned marketer or business owner.

Luckily, there’s a much easier way to create, deliver and distribute great information to your website, blog and social media for your target audience.

Forget about that frustrating, blinking cursor for a minute.  There’s a more efficient way to produce content.

If I bumped into you at Starbucks and asked about your business, I bet you could do a great job of explaining what you do and discussing the value you offer.  It’s much easier to have a casual conversation than to try to write an article about it.  In fact, you probably do it every day.

That’s the benefit of having a custom-branded podcast.  It’s just like having a conversation, only better.

Need Help with Podcast Development and Production?

I can help you to capture that conversation (and more like them), then put those discussions to work, so many other people can learn about you, your products or services and engage with you after they listen.

Many of my clients spend 1.5 hours per month with me.  That results in a new podcast episode being published every other week.  That includes the audio and also extensive show notes that function just like a traditional blog post.  Google now gets 2 separate content formats with each episode.

I’ve developed a proven, podcast production program to save time creating content for businesses, law firms, healthcare professionals, accountants and more.

Time is Money.  That’s why THIS is the business case for podcasting.

I’m Jim Ray.  Remember, your business has earned the right to tell a great story.  I make sure more people get to hear it!

Link to Episode 2: Integrating a Podcast into Your Social Media Marketing:  https://jimrayconsultingservices.com/integrating-a-podcast-into-your-social-media-marketing/

For more information, visit:  https://jimrayconsultingservices.com/podcastproduction/