Episode 29:  In this episode, Jim Ray sits down with digital marketing expert Bill Reynolds to break down the growing importance of ADA website compliance and the WCAG 2.1 guidelines. They discuss how new regulations impact businesses, especially those receiving government funding, and outline key deadlines for 2026 and 2027. Bill explains how accessibility goes beyond basic features, requiring structural and technical adjustments to ensure all users can navigate a website. The conversation highlights common compliance gaps, including PDFs, images, and user interface elements. They also explore the risks of non-compliance, including potential fines and legal exposure. Bill shares practical solutions, including ongoing monitoring and third-party validation tools to maintain compliance. Jim emphasizes the importance of proactive action rather than waiting until deadlines approach. The episode ultimately encourages business owners to treat accessibility as both a legal requirement and an opportunity to better serve their audiences.