SiriusXM Paid $325 Million for Stitcher Podcast
OK, still wondering if this podcast thing is a trend you should consider? Well, this tidbit might help. According to an article in Tech Crunch, SiriusXM paid $325 million for the Stitcher podcast platform. Podcasts from Stitcher will now be available on Pandora.
The Tech Crunch article quotes SiriusXM CEO Jim Meyer, “We are deepening our position in podcasting, the fastest-growing sector in digital audio…” In a related quote, the article noted recently Spotify reported that “nearly a quarter (21%) of its active users now listen to podcasts.”
What’s a Podcast Platform?
The way I explain it to clients is as follows. When you have a video you want to publish to the Internet, you might use YouTube. Once you’ve uploaded it to YouTube, it’s being hosted on the YouTube video platform, not on your computer. In podcasting, there are similar services. Stitcher, Apple Podcasts (formerly iTunes), Google Podcasts, Libsyn and many others are podcast platforms. You upload your audio recording to a podcast platform so others can find and listen to it.