In Episode 1 of the video series, The Business Case for Podcasting, Jim Ray introduces podcasting as a more efficient way to produce content. Are you responsible for creating the content for your company’s website, blog or social media? Would you like to save time, while creating higher-impact content? Let’s talk about it – Literally.
Welcome to this episode of the Business Case for Podcasting.
There’s nothing so frustrating as staring at a blank screen and a blinking cursor. Crafting effective content is a challenge even for a seasoned marketer or business owner.
Luckily, there’s a much easier way to create, deliver and distribute great information to your website, blog and social media for your target audience.
Forget about that frustrating, blinking cursor for a minute. There’s a more efficient way to produce content.
Many of you may be familiar with digital marketing guru Gary Vaynerchuk. He has a terrific podcast called the GaryVee Audio Experience. A throw-back episode from a presentation he gave in Sydney Australia (2 years ago), was reposted a few days ago. In case you’ve been wondering about growing your small business strategy, Gary Vanynerchuk says launch a podcast.
I work with small business owners to help them to expand brand awareness and grow revenue. Podcasting produces highly effective and engaging content for your target audience. In many ways, it’s much easier to create that traditional, written content. I can show you how to make this work for your business. My clients include attorneys, accountants, financial experts, doctors and other professional service providers.
Here’s a Google Review from a Louisville financial advisor:
“Jim has been fantastic to work with as I’ve build my podcast. His knowledge and experience has been invaluable in getting my podcast to market. The product has been professional and has made my company look great. I would highly recommend working with him if your interested in building a podcast.”
The market is evolving. Consumer behavior is changing. To be effective, your approach to marketing your small business or practice should do the same. I’ve been helping clients to do that for years. Many are already following Gary Vee’s advice to start a podcast. Isn’t it time for you to do the same?
Let’s connect to see how we can launch a podcast for your small business.
