If you’re like me, you’re incredibly busy.  You have to manage the tasks on your list, but also make time to continue driving brand awareness by marketing.  Most of us do this via content creation.  But where do you find the time?  So far this year, I’ve produced almost 100 podcast episodes for clients and my own business.  I’m consulting on marketing and business ideas with clients.  I produce videos for client websites and social media.  Oh, and I’m dealing with the internal, administrative issues of actually running a small business.  Does this sound familiar?  The good news is I believe I have a way to help you COPE with your content creation problems.

Two Types of Content Creation Problems 

The first is ideation.  What in the world am I going to write about?  The second is consistency.  How do I make sure I’m staying current on all my marketing properties (e.g. website, Facebook, LinkedIn, etc.)?  It can begin to feel overwhelming.

COPE stands for Create Once Publish Everywhere.  Think of it as repurposing your content.  But is it really that simple?  It depends.

Carving out time to sit down and write a piece of content can take time.  This is a luxury you may not have, especially if you’re balancing it with all of the other responsibilities mentioned above.  This is a primary reason I’ve become such a proponent of podcasting.  It’s much easier to simply talk about a topic.  When we sit down to write an article, we constantly fight the urge to self-edit.  In fact, I’ve done it several times in these 4 paragraphs.  It slows down the process.

However, when my client and I sit down for a podcast session, a natural conversation develops. We can cover a topic (in much more detail) in a fraction of the time it would take to write about it.  Generally speaking, if I were to fully transcribe that podcast episode, it could be multiple pages long.

Think about it.  How many paragraphs does a 15- or 30-minute conversation contain?  Creating podcast content is a great way to COPE with your content creation problems.

Now let’s go to the next step in the solution.  It’s very easy to upload a podcast episode to your website, Facebook page, LinkedIn profile and even your YouTube channel.  You might decide that you’d prefer to extract snippets of the overall episode and cross-post them to your social media channels.

Whether you post the entire episode or simply snippets, the process just became much more efficient than trying to come up with separate articles and posts for each channel.  More importantly, podcasting enables you to COPE with your content creation problems in different way.  Let me explain.

Making Your Content Stick

If you really want someone to remember something you said, you need to anchor it to an emotion.  Because a podcast is an audio-based medium, your vocal inflection, your personality even your sense of humor stands out.  People can easily connect with your voice; much more so that with an article you wrote.  While podcast content is efficient, it’s also emotive.  This leads to a much more impactful way to market your product or service.  Unless you tend to type in all caps, text-based content in pretty monotone.  That’s why it’s often forgettable.

To recap, busy professionals often struggle to commit time to producing marketing content.  Podcasting enables you to develop deep content, it integrates easily with your marketing channels or platforms thus allowing you to be consistent and it’s a much more impactful way to COPE with your content creation problems.

Interested in Developing a Podcast?

If you’d like to explore the idea of creating a podcast for your business, I can help.  I produce them for clients on a regional basis, so you don’t have to be located in Louisville to work with me.  Take a few minutes to visit my podcast production services page.  You’ll be able to watch a few videos about how and why podcasting is something you should strongly consider.

Your competition is still trying to steal your clients.  If you’re not actively marketing, you may be conceding.  Let’s make it easier for you to stay in front of your target audience and to grow your business.