I'm proud to have been invite to present a discussion on niche marketing for the Louisville Bar Association. During this 45-minute presentation, I'll cover the following topics: What is niche marketing and how can it make you more profitable? Can you identify your ideal target market? How would your perfect potential client know that you […]
It’s that time again! We’re heading to Las Vegas for a CLE conference. I’ve presented for several years at this great event. We’ll be there June 13th-14th. If you’re looking for another way to break through the competitive noise and promote your brand in the marketplace, attend my session on Friday, June 14th, for an […]
I'm proud to have been invited to present another session for the Louisville Bar Association's Leadership Academy. I'll include information adapted from previous CLE presentations. Thank you to the Louisville Bar Association for inviting me to participate in this event. For more information, visit the LBA's website.
I'm looking forward to the opportunity to present another session for the Louisville Bar Association. The GETTING THINGS DONE CONFERENCE is a Law Practice Management Workshop for the Solo-Small Firm Section. Thank you to the Louisville Bar Association for inviting me to participate in this event. For more information, visit the LBA's website.
One of Kentucky's largest workers' compensation legal education seminars, CompEd, is going virtual for 2021. I'm proud to be one of the speakers included in this year's program. I encourage participants […]
It’s that time again! We’re heading to Las Vegas for a CLE conference. I’ve presented for several years at this great event. We’ll be there May 12th-14th. If you’re looking […]
I've been invited by Cathy Fyock to present a Master Class to her audience of authors and speakers. The title of the discussion is, "Don't Just Present; Engage!" Overview: Podcasting is a tool to help maximize exposure to your target audience, to create brand awareness and to develop significant content supporting your product/service expertise. I'll […]
This presentation is on the topic of using podcast episodes as a way to produce quality content for the firm. Many larger firms are still sending out newsletters. However, a […]
I'm looking forward to presenting at the Business of Practice Conference for the Kentucky Psychological Association. This year's event will take place in Lexington. I'll discuss marketing tips for practioners, avoiding marketing mistakes and leveraging podcasting to position and grow a practice. I was fortunate to have presented at the 2012 conference. A lot has […]
I'm excited to be returning to Vegas to speak at the 29th Annual Las Vegas CLE Seminar. This year, my presentation topic is "The Non-Linear Relationship of Value-Based Marketing." I'll […]
