Ever feel like you’re working for your vendors instead of yourself? Jim shares his perspectives on the importance of reviewing the results of your marketing and advertising. You’ll get practical recommendations about what to measure and how to push back on your vendors. Ignoring your data is a wasted opportunity. Monitoring the wrong data can be both misleading and expensive. You’ll leave this presentation with specific ways to focus on key analytics and specific ratios. Learn how to track the right information so you can make better decisions about where you’re spending your money and how.

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