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On February 27th, I’m presenting a series of insights for business development and marketing legal services. There have been substantial changes in how consumers seek out information. You should understand what they’re looking for when hiring a lawyer. Effectively marketing legal services can give a small firm or solo practitioner an advantage when competing with larger firms.
This discussion will cover a number of topics including:
When it comes to marketing legal services, attorneys need to consider more than simply the cost. The overall effectiveness of their efforts is the main focus. It’s not only based on how much you spend. If you’re savvy, you can achieve your goals on a smaller budget. Let your competitors continue to sink enormous expense into advertising. The firm’s overhead may actually squeeze their net margins. Remember, when it comes to your firm, it’s crucial that you focus on the business of law, as much as the practice thereof.
Join me for a interactive discussion, pick up a few tips and ideas, then implement them as soon as you can. You’ll build momentum early, which will help to make your practice a little less stressful in 2015.