What can a consultant do for you? I explain to clients that it’s easy to think of me as both an “outsource resource,” as well as a coach. Depending on the situation, you may be interested in one or both of these capacities.
I work with my individual clients to define core issues he/she wants to address, evaluate options to handle those issues, and help them to either implement them or find a team that can. Examples of this include, but are not limited to:
Defining and targeting specific types of clients and/or areas of practice, establishing alternatives to effectively engage those clients, monitoring the success of those efforts and adapting the plan as needed.
Marketing & Sales
Evaluating the effectiveness of current efforts/tools, analyzing competitive threats & opportunities, implementing new tools (e.g. Internet, print and other media), evaluating and adjusting the tools to deliver optimum results.
Evaluating existing processes, identifying break-downs and sub-optimal activities, redesigning work-flow operations, monitoring of processes for continued success.
Analytics (“Metrics”) Reviews
Evaluating current metrics and data to determine ROI and overall effectiveness of marketing/advertising efforts. Defining specific metrics and reporting structures for on-going client review. Assisting in analysis and understanding of data being monitored.
Working on your behalf to highlight cost-reduction opportunities, identify potential vendors, evaluate proposals, make recommendations, assist with on-going vendor communications and management.
Working in conjunction with (or independent of) you to advance specific projects toward milestones and/or completion. Rely on my firm as your “outsource resource” to ensure you and your staff maintain focus on core activities. Many of these are ad hoc projects including content creation, editing, field evaluations, fulfillment, etc.
Engaging with you to evaluate specific business decisions, discussing potential advantages/risks to you company’s brand and your “personal brand.”