Gaining Insights From Customer Segmentation
PODCAST EPISODE 4 TRANSCRIPT: Hello and welcome to GROW FOR IT! I’m Jim and this is a business podcast designed for small business owners, managers and other professionals. My goal is to work in the space between your ears – on your mindset – to help you focus on the actions and activities that help you to move closer toward your vision.
In today’s episode, we’re going to discuss a couple ways to use your financial reports, breaking down your customer segments and I’ll even give you a few tips on maximizing your profit margin.
But first, let’s quickly review what we covered in the last episode. In episode 3, we discussed a SWOT Analysis and how it can help you in your business planning. SWOT stands for Strengths, Weaknesses, Opportunities and Threats. The objective is to identify internal strengths you can leverage to take advantage of external opportunities, while minimizing the risk from external threats.
We’ll continue to focus on your vision and developing aspects of your business plan and daily activities to help you arrive there. So now, let’s get ready to GROW FOR IT!
The simple truth is Business Planning can be as high-level or as micro-specific as you want it to be. The company size, the organizational focus, even your specific role can benefit from a Business Plan. However, none of these really determine how complex your planning has to be. The fact is, if you’ll invest more time upfront, you’ll have a better chance of achieving your goals and moving closer to your vision.
We can’t get time back, so momentum, focus and velocity are typically to your advantage – SO LET’s PREPARE! Read more →