Podcast Transcript: Welcome to Episode 8 of Grow For It! This is a podcast for small business owners, operators and professionals. I’m Jim and my goal is to work in the space between your ears – you know, on your mindset – to keep you focused on the activities that will move you closer to your Vision.
Today’s episode focuses on the importance of taking time to work “ON” your business, instead of “IN” your business.
Before we get going, let’s review where we’ve been. In Episode 7, we discussed Cultivating Your Brand and tips to begin influencing how the market receives and perceives your brand.
Today, our discussion will cover important activities a small business owner must do to be successful over the long-term. If you’re ready, LET’S GROW FOR IT!
I’m going to be very transparent in today’s discussion. Like most of you, I’m a small business owner. An extremely common challenge for most of us is carving out enough time in the day to handle everything we need to accomplish. This may include:
- Working on current client commitments
- Developing relationships for new business opportunities
- Managing vendors and tasks we’ve assigned to them
- Paying bills and handling internal administrative issues
- Resolving computer or system-related fire drills when they happen (because these nightmares are always pre-scheduled)
- Allocating family-time and social activities so you have a reason to avoid working 20-hours a day
- And then there’s that often-neglected topic of marketing for your business
All of us battle these challenges each day. It’s part of this adventure called entrepreneurship.
We’re all trying to do more with less. Many times, that means we run our businesses with the absolute minimum number of employees – if we have any at all. It’s a generally accepted fact that full-time employees (FTEs) are the most expensive cost to a business. Now, I realize HR professionals are going to argue “good employees contribute added value. You’re investing in talent.” This may be absolutely true. But in the early years, especially, it might not be possible to make those investments, even if you have them under a 1099-status.
What this means is your dream, your Vision, rests fully on your shoulders. Read more