Advanced Law Firm Marketing

The Legal Marketing Association’s Kentucky Chapter has invited me to speak during a monthly membership meeting in Lexington.  I’ll present tips and advice focused on helping marketing directors to better manage the firm’s marketing efforts.

The discussion will cover topics including blogging, social media exposure, improving legal directory profiles and implementing a law firm YouTube channel.  Video marketing is becoming extremely important.  Firm’s can avoid substantial costs by producing effective videos in-house.  Videos can work as on-page assets for better client conversion.  Equally as important, videos can add a valuable SEO impact to your firm’s online exposure.

If you’re a member of the LMA, please join us on the  7th floor of the Central Bank building, in Lexington, KY.  For more information about the LMA, visit:  http://www.legalmarketing.org/kentucky.