I’ll be presenting to a group of international physicians and medical directors as part of the US Department of Commerce’s International Trade Administration.  I was joined by 3 CEOs and an American who owns a small business in Vietnam.

According to the SABIT program’s website, “The emerging markets of Eurasia present unique opportunities for U.S. companies and Eurasian economies alike. The Special American Business Internship Training (SABIT) program builds partnerships and provides technical assistance by training Eurasian business leaders in U.S. business practices. These training programs directly support Eurasian economic and civil society development by encouraging market-based reforms, while generating valuable export and investment opportunities for U.S. industry.”

My part of the presentation focused on how physicians and clinics can utilize social media to create brand awareness, generate new patient intake and provide ongoing health information.  Companies such as Facebook and YouTube are well known, global channels.  Consumers across the world use social media every day.