The practice of law is difficult, requiring constant focus and execution. In reality, the business of law isn’t much different. The legal landscape grows more competitive each day as attorneys open new firms and potential clients find other ways to seek legal counsel.
I’ve developed an extensive understanding of what it takes to effectively market in the legal environment. I’ve spent the last 10 years of my professional career helping Kentucky law firms to differentiate and promote their individual brands.
I’m not just some sales guy…I was actually the Director of a law firm.
While you have to constantly manage your cases, respond to interrogatories and other pleadings, deal with client and staff issues, and hopefully spend time with your family, your firm still needs to have a consistent amount of client intakes. More importantly, I understand you’re not just looking for clients; you need the “right” clients.
Many of your colleagues have visions of landing that big case. Have you ever asked them what they’re specifically doing to attract that case? Often the answer is “not enough.” I help my attorney clients to implement ways to promote their firms to a broader range of prospective clients. Dreaming about getting a case is fine for dreamers. I’m more focused on working with clients who want to do something about it.
“Control Your Destiny or Someone Else Will.” – Jack Welch, GE
If you’ve ever been to one of my CLE’s, you’ll know that my primary focus is on helping you to leverage various tools including websites, blogs, directory listings, videos and referrals. However, there are many other tools and activities that you can use to your advantage. Most important of which is your personal brand.
Beyond simply marketing and advertising, I help firms to work with staff members to ensure they aren’t inadvertently damaging the brand you’re fighting to establish and protect.
I’ve worked with high-volume injury and bankruptcy firms, top-tier med mal firms, large business law firms, criminal defense firms, family law firms, immigration firms and many various other boutique firms. Small firms and solo practitioners are in essence entrepreneurs. They can’t outspend the larger firms, so they need to be more effective in how they position themselves and how they run the business-side of their practices. That’s where I can help.
My consulting services include a variety of options. I’ve established some very strong vendor relationships to ensure the time and effort you put toward building your practice yields results. By hiring a legal consultant, you can spend more time on the cases you already have and less time worrying about how you’re going to attract the next ones.
Jim Ray Consulting Services is a small firm built around helping entrepreneurs and professionals to accomplish what they set out to do. You’ve already taken the first step by reading this page. Take the next step by contacting me to arrange a confidential discussion about the challenges you face. My phone number is: (502) 208-9639.