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DTSTART;TZID=America/Kentucky/Louisville:20210720T140000
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SUMMARY:Master Class - Authors and Speakers
DESCRIPTION:I’ve been invited by Cathy Fyock to present a Master Class to her audience of authors and speakers.  The title of the discussion is\, “Don’t Just Present; Engage!” \n \nOverview:  Podcasting is a tool to help maximize exposure to your target audience\, to create brand awareness and to develop significant content supporting your product/service expertise.  I’ll explain how and why this medium is surging in popularity\, factors you should consider and tips for implementing a custom-branded podcast to grow and increase the influence of your personal brand.  Develop clients by engaging with them\, rather than simply presenting to them.  That’s how you create long-term relationships and repeating revenue streams.
URL:https://jimrayconsultingservices.com/speaking-engagement/master-class-authors-and-speakers/
LOCATION:KY
CATEGORIES:Podcasting,Speaking Engagements
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DTSTART;TZID=America/Kentucky/Louisville:20220113T120000
DTEND;TZID=America/Kentucky/Louisville:20220113T130000
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SUMMARY:KY Chapter of the Association of Legal Administrators
DESCRIPTION:This presentation is on the topic of using podcast episodes as a way to produce quality content for the firm.  Many larger firms are still sending out newsletters.  However\, a podcast provides the attorney (or a group of attorneys) an opportunity to discuss a particular topic at a much deeper level.  It highlights the expertise of the firm and is more interactive than a blog post or newsletter article.  Firms with multiple practice groups can easily use a custom-branded podcast to promote various attorneys or specific areas of knowledge. \nAudio content is growing in popularity for many reasons\, which is explained in the presentation.  A timeline of Google’s interest and promotion of podcast content will be included. \n \nJim Ray has focused on law firm online marketing since 2004.  In 2014\, he launched his regional\, small business consulting firm\, Jim Ray Consulting Services.  Clients often ask him to assist with content creation including written\, video-based and podcasts formats.  He manages online marketing efforts for clients including vendor negotiation and coordination. \nJim earned his MBA from Bellarmine University in 2008.  One of the most impactful quotes he’s ever heard was by a speaker who asked the audience\, “Do you want to be a good presenter or an effective communicator?”  He has developed a career helping people communicate with their target audiences more effectively.
URL:https://jimrayconsultingservices.com/speaking-engagement/ky-chapter-of-the-association-of-legal-administrators/
LOCATION:KY
CATEGORIES:KY Chapter of the Association of Legal Administrators,Podcasting,Speaking Engagements
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DTSTART;TZID=America/Kentucky/Louisville:20220520T080000
DTEND;TZID=America/Kentucky/Louisville:20220520T080000
DTSTAMP:20260404T003402
CREATED:20220124T212534Z
LAST-MODIFIED:20220520T141053Z
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SUMMARY:Kentucky Psychological Association Conference
DESCRIPTION:I’m looking forward to presenting at the Business of Practice Conference for the Kentucky Psychological Association.  This year’s event will take place in Lexington.  I’ll discuss marketing tips for practioners\, avoiding marketing mistakes and leveraging podcasting to position and grow a practice. \nI was fortunate to have presented at the 2012 conference.  A lot has changed\, including the way therapists develop profitable practices.  The Business of Practice Conference provides an excellent venue to explore these relevant topics. \n 
URL:https://jimrayconsultingservices.com/speaking-engagement/kentucky-psychological-association-conference/
LOCATION:KY
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DTSTART;VALUE=DATE:20230622
DTEND;VALUE=DATE:20230624
DTSTAMP:20260404T003402
CREATED:20230613T170731Z
LAST-MODIFIED:20230613T170731Z
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SUMMARY:2023 Las Vegas Continuing Legal Education (CLE) Seminar
DESCRIPTION:I’m excited to be returning to Vegas to speak at the 29th Annual Las Vegas CLE Seminar.  This year\, my presentation topic is “The Non-Linear Relationship of Value-Based Marketing.”  I’ll provide perspectives on value-based marketing.  During the presentation\, I’ll illustrate a technique I developed to increase exposure on multiple social media and traditional media resources without significantly increasing the time required to do so. \nIn today’s environment\, it’s important to utilize social media differently than what we may have done in the past.  It’s your message that matters most.  Where it shows up is a close second.  You’ll learn practical steps to increase your brand exposure\, while maintaining brand positioning.
URL:https://jimrayconsultingservices.com/speaking-engagement/2023-las-vegas-continuing-legal-education-cle-seminar/
LOCATION:Flamingo Hotel & Casino\, Las Vegas\, NV\, United States
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DTSTART;VALUE=DATE:20230622
DTEND;VALUE=DATE:20230624
DTSTAMP:20260404T003402
CREATED:20230614T175523Z
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SUMMARY:2023 Las Vegas Continuing Legal Education Seminar
DESCRIPTION:I’m proud to be returning to speak at the 29th Annual Las Vegas CLE Seminar.  This year\, my presentation topic is “The Non-Linear Relationship of Value-Based Marketing.”  I’ll provide perspectives on value-based marketing.  During the presentation\, I’ll illustrate a technique I developed to increase exposure on multiple social media and traditional media resources without significantly increasing the time required to do so. \nIn today’s environment\, it’s important to utilize social media differently than what we may have done in the past.  It’s your message that matters most.  Where it shows up is a close second.  You’ll learn practical steps to increase your brand exposure\, while maintaining brand positioning.
URL:https://jimrayconsultingservices.com/speaking-engagement/2023-las-vegas-continuing-legal-education-seminar/
LOCATION:Flamingo Hotel & Casino\, Las Vegas\, NV\, United States
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