BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Jim Ray Consulting Services - ECPv6.14.0//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:Jim Ray Consulting Services X-ORIGINAL-URL:https://jimrayconsultingservices.com X-WR-CALDESC:Events for Jim Ray Consulting Services REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/Kentucky/Louisville BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20140309T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20141102T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20150308T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20151101T060000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Kentucky/Louisville:20150424T120000 DTEND;TZID=America/Kentucky/Louisville:20150424T130000 DTSTAMP:20260404T053827 CREATED:20150305T161109Z LAST-MODIFIED:20150424T012718Z UID:1254-1429876800-1429880400@jimrayconsultingservices.com SUMMARY:3 Key Steps for Growing Your Firm in 2015 DESCRIPTION:Join your colleagues from the Northern Kentucky Bar Association’s Solo Practitioner & Small Firm Section.  Enjoy lunch and listen to business consultant Jim Ray discuss:  3 Key Steps for Growing Your Firm in 2015.  \n\n\nAre you concerned with growing your firm’s revenues?  Does the cost of increased advertising threaten your profitability?  Shouldn’t there be another way?  There is.\n\n\nFinding ways to effectively attract new clients is important to your continued success.  Join us a for a discussion with a former medical malpractice firm director.  I’ve consulted with law firms for over 10 years in the area of business development.  I’ll present some important topics\, techniques and tips to help you grow your firm’s bottom line.\n\n\nI’ll provide recommendations for redefining your target audience.\n\nLooking beyond geography and practice area.\nUnderstanding your avatar.\nDiscovering opportunities for growth.\n\n\nYou’ll learn about some innovative ways to expand your brand’s market presence.\n\nGoing beyond your website.\nLeveraging legal & non-legal directories.\nRepurposing content to save time.\n\n\n I’ll then share some advice on reinforcing your brand value.\n\nImplementing video content.\nAnswering the important questions.\n\n\nIf you’re responsible for developing a growth strategy for your firm\, consider the importance of marketing fundamentals.  Growth doesn’t depend on the size of the checks you give to your vendors.  It’s about being as effective as possible with the natural assets you already possess. URL:https://jimrayconsultingservices.com/speaking-engagement/3-key-steps-for-growing-your-firm-in-2015/ LOCATION:Blinkers Tavern\, 318 Greenup St.\, Covington\, KY\, 41011\, United States CATEGORIES:Speaking Engagements ATTACH;FMTTYPE=image/png:https://jimrayconsultingservices.com/wp-content/uploads/Northern-KY-Bar-Assoc-Logo.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Kentucky/Louisville:20150326T113000 DTEND;TZID=America/Kentucky/Louisville:20150326T130000 DTSTAMP:20260404T053827 CREATED:20150108T195140Z LAST-MODIFIED:20150108T203234Z UID:1194-1427369400-1427374800@jimrayconsultingservices.com SUMMARY:Leveraging Free Resources to Build Your Practice DESCRIPTION:I’m the featured speaker at this legal networking seminar in Lexington\, Kentucky. \nProfessionals often overlook easy ways to promote their firm.  In this presentation\, I’ll discuss leveraging free resources to build your practice. There are resources and directories you can use will little or no cost.  Even if you already have a number of marketing and advertising tools already in place\, you might be surprised to learn what’s still available. \nThis event is a networking seminar\, hosted by local companies.  Lunch will be provided.  Take time to network with friends and colleagues while learning a few new ideas for your practice. \n  \n  URL:https://jimrayconsultingservices.com/speaking-engagement/leveraging-free-resources-to-build-your-practice/ LOCATION:Signature Club\, 3256 Lansdowne Dr\, Lexington\, KY\, 40502\, United States CATEGORIES:Speaking Engagements ATTACH;FMTTYPE=image/png:https://jimrayconsultingservices.com/wp-content/uploads/Signature-Club.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Kentucky/Louisville:20150310T113000 DTEND;TZID=America/Kentucky/Louisville:20150310T130000 DTSTAMP:20260404T053827 CREATED:20150108T195558Z LAST-MODIFIED:20150108T204859Z UID:1197-1425987000-1425992400@jimrayconsultingservices.com SUMMARY:Cultivating Your Rainmaker Mentality DESCRIPTION:I’m proud to announce that I’ll be presenting another CLE seminar for the Fayette County Bar Association. \nThis presentation begins by identifying key traits of rainmakers.  The discussion will provide specific steps you can take to understand and adopt the right mindset to develop and grow your revenue.  This is an interactive discussion of key activities for both new and experienced attorneys. \nRegardless if you’re a solo practitioner\, associate or partner\, you’ll discover ways to expand your client base and deepen your client relationships. \n  \n  URL:https://jimrayconsultingservices.com/speaking-engagement/cultivating-rainmaker-mentality/ LOCATION:Fayette County Bar Association\, Lexington\, KY\, United States CATEGORIES:Speaking Engagements ATTACH;FMTTYPE=image/png:https://jimrayconsultingservices.com/wp-content/uploads/FCBA-Logo.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Kentucky/Louisville:20150227T120000 DTEND;TZID=America/Kentucky/Louisville:20150227T130000 DTSTAMP:20260404T053827 CREATED:20150122T201400Z LAST-MODIFIED:20150122T201400Z UID:1226-1425038400-1425042000@jimrayconsultingservices.com SUMMARY:Insights for Business Development & Marketing Legal Services DESCRIPTION:On February 27th\, I’m presenting a series of insights for business development and marketing legal services.  There have been substantial changes in how consumers seek out information.  You should  understand what they’re looking for when hiring a lawyer.  Effectively marketing legal services can give a small firm or solo practitioner an advantage when competing with larger firms. \nThis discussion will cover a number of topics including: \n\nDefining Your Target Audience\nLeveraging The Internet (beyond your website)\nVideo on the Fly\nThe Importance of Differentiation\n\nWhen it comes to marketing legal services\, attorneys need to consider more than simply the cost.  The overall effectiveness of their efforts is the main focus.  It’s not only based on how much you spend.  If you’re savvy\, you can achieve your goals on a smaller budget.  Let your competitors continue to sink enormous expense into advertising.  The firm’s overhead may actually squeeze their net margins.  Remember\, when it comes to your firm\, it’s crucial that you focus on the business of law\, as much as the practice thereof. \nJoin me for a interactive discussion\, pick up a few tips and ideas\, then implement them as soon as you can.  You’ll build momentum early\, which will help to make your practice a little less stressful in 2015. URL:https://jimrayconsultingservices.com/speaking-engagement/insights-for-business-development-marketing-legal-services/ LOCATION:Evansville Bar Association\, 401 SE 6th St.\, Evansville\, KY\, 47713\, United States CATEGORIES:Speaking Engagements END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Kentucky/Louisville:20140616T120000 DTEND;TZID=America/Kentucky/Louisville:20140616T130000 DTSTAMP:20260404T053827 CREATED:20140415T055656Z LAST-MODIFIED:20140515T222147Z UID:818-1402920000-1402923600@jimrayconsultingservices.com SUMMARY:Marketing & Advertising – Don’t Waste Your Money DESCRIPTION:Ever feel like you’re working for your vendors instead of yourself? Jim shares his perspectives on the importance of reviewing the results of your marketing and advertising. You’ll get practical recommendations about what to measure and how to push back on your vendors. Ignoring your data is a wasted opportunity. Monitoring the wrong data can be both misleading and expensive. You’ll leave this presentation with specific ways to focus on key analytics and specific ratios. Learn how to track the right information so you can make better decisions about where you’re spending your money and how. \nClick here to register. URL:https://jimrayconsultingservices.com/speaking-engagement/marketing-advertising-dont-waste-your-money-2/ LOCATION:Louisville Bar Center\, 600 W Main St #110\, Louisville\, KY\, 40202\, United States CATEGORIES:Speaking Engagements ORGANIZER;CN="Jim Ray":MAILTO:JimRay4@gmail.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Kentucky/Louisville:20140602T120000 DTEND;TZID=America/Kentucky/Louisville:20140602T130000 DTSTAMP:20260404T053827 CREATED:20140415T055603Z LAST-MODIFIED:20140515T221852Z UID:816-1401710400-1401714000@jimrayconsultingservices.com SUMMARY:Cultivating Your Rainmaker Mentality DESCRIPTION:I’m proud to announce that I’ll be presenting another CLE seminar for the Louisville Bar Association. \nThis presentation begins by identifying key traits of rainmakers.  The discussion will provide specific steps you can take to understand and adopt the right mindset to develop and grow your revenue.  This is an interactive discussion of key activities for both new and experienced attorneys. \nRegardless if you’re a solo practitioner\, associate or partner\, you’ll discover ways to expand your client base and deepen your client relationships. \nClick here to register. URL:https://jimrayconsultingservices.com/speaking-engagement/cultivating-your-rainmaker-mentality-2/ LOCATION:Louisville Bar Center\, 600 W Main St #110\, Louisville\, KY\, 40202\, United States CATEGORIES:Speaking Engagements ORGANIZER;CN="Jim Ray":MAILTO:JimRay4@gmail.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Kentucky/Louisville:20140519T120000 DTEND;TZID=America/Kentucky/Louisville:20140519T130000 DTSTAMP:20260404T053827 CREATED:20140415T055524Z LAST-MODIFIED:20140515T222232Z UID:815-1400500800-1400504400@jimrayconsultingservices.com SUMMARY:Marketing & Advertising – Don’t Waste Your Money DESCRIPTION:Ever feel like you’re working for your vendors instead of yourself? Jim shares his perspectives on the importance of reviewing the results of your marketing and advertising. You’ll get practical recommendations about what to measure and how to push back on your vendors. Ignoring your data is a wasted opportunity. Monitoring the wrong data can be both misleading and expensive. You’ll leave this presentation with specific ways to focus on key analytics and specific ratios. Learn how to track the right information so you can make better decisions about where you’re spending your money and how. \nClick here to register. URL:https://jimrayconsultingservices.com/speaking-engagement/marketing-advertising-dont-waste-your-money/ LOCATION:Louisville Bar Center\, 600 W Main St #110\, Louisville\, KY\, 40202\, United States CATEGORIES:Speaking Engagements ORGANIZER;CN="Jim Ray":MAILTO:JimRay4@gmail.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Kentucky/Louisville:20140512T120000 DTEND;TZID=America/Kentucky/Louisville:20140512T130000 DTSTAMP:20260404T053827 CREATED:20121023T064028Z LAST-MODIFIED:20140515T221827Z UID:750-1399896000-1399899600@jimrayconsultingservices.com SUMMARY:Cultivating Your Rainmaker Mentality DESCRIPTION:I’m proud to announce that I’ll be presenting another CLE seminar for the Louisville Bar Association. \nThis presentation begins by identifying key traits of rainmakers.  The discussion will provide specific steps you can take to understand and adopt the right mindset to develop and grow your revenue.  This is an interactive discussion of key activities for both new and experienced attorneys. \nRegardless if you’re a solo practitioner\, associate or partner\, you’ll discover ways to expand your client base and deepen your client relationships. \nClick here to register. URL:https://jimrayconsultingservices.com/speaking-engagement/cultivating-your-rainmaker-mentality/ LOCATION:Louisville Bar Center\, 600 W Main St #110\, Louisville\, KY\, 40202\, United States CATEGORIES:Speaking Engagements ORGANIZER;CN="Jim Ray":MAILTO:JimRay4@gmail.com END:VEVENT END:VCALENDAR