Have you noticed the generic content on many law firm websites? It occurred to me part of the problem is a lack of effective target marketing. The first step in any marketing initiative involves defining your target audience.
I recently gave a presentation to the Evansville Bar Association. I specifically addressed this issue, among other topics. Please watch the below video excerpt from that presentation. You’ll also be able to click a link to my video taped segment on the topic of using video for business development. I provide some insights into the importance of defining your target market. More importantly, you’ll learn some simple tips to help you do so.