Adding a LinkedIn Post can help your Google Ranking. I’ve blogged about the advantages social media can have on your overall campaign. This weekend, I saw a strong example. Google pays attention to LinkedIn posts. This article will provide a couple of tips and examples to help you increase your online visibility.
I uploaded a video to my YouTube channel a month ago. The next day, I uploaded a LinkedIn post to my profile. The video made it to Google’s 1st page in 2 days. A month later, I now see both the video AND my LinkedIn post on the 1st page. This proves what I’ve been saying all along. There are definite advantages to implementing social media into your overall marketing campaign.
Creating effective, insightful content takes effort. It can be disheartening to see all of that work yield poor results. One way to avoid that is to systematically re-publish your content on other online channels. Blog posts are a great way to drive visibility for your website. However, if your competition is high, you may find it tough to break through. When you publish your content across multiple channels (e.g. a LinkedIn post, a YouTube video, etc.) you increase the likelihood that it’ll be seen by a broader audience.