If you’ve followed me over the past several years, you know I’m a strong proponent of utilizing video in your marketing efforts. But what if you don’t want to be on camera? You can still take advantage of video and the benefits of video SEO. Video with voiceover is a marketing option you should consider.
In its simplest form, think of a screen cast that shows still images (e.g. your logo, photos, etc.) and features your voice as you narrate the video.
This option allows you take full advantage of the video format. Clients and prospective clients can listen to your advice or perspective. You’ll be leveraging “rich media” which is a benefit for Google search. Quite honestly, one of the reasons video works is that it’s easier to consume than a page of written text.
Video with voiceover provides another asset to complement your existing marketing tools.
- You can upload the video to your firm’s YouTube channel.
- It can be posted on your blog.
- You can also upload it to your various social media channels (e.g. LinkedIn and Facebook).
- These steps provide additional targets for Google to find, index and feature in search results.
One of my clients, Greg Blakemore of The Nehemiah Group, was interviewed about his company. He asked me if there was a way we could use this material. He has a very compelling story about how and why he launched his business. It provides some terrific insights into the ethos of his business.
We decided against uploading an hour-long interview. The truth is most people wouldn’t listen to the entire recording. Instead, we segmented his story into multiple parts. Most of them last between 2-4 minutes. There’s much better chance that people will be willing to listen to a short clip. It may compel them to actually listen to a few additional segments.
We’re rolling out the video with voiceover segments over a period of time. Dumping large batches of data typically won’t yield lasting results with the search engines. It’s usually better to trickle out the content. In Greg’s case, we’ve decided to launch this series on YouTube, Facebook and Linkedin.
I’ve done several videos with Greg, but we’re excited to see how the video with voiceover approach performs. Here’s his 1st in an 9-video series about his company: