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Services

What can a consultant do for you? I explain to clients that it’s easy to think of me as both an “outsource resource,” as well as a coach. Depending on the situation, you may be interested in one or both of these capacities.

I work with my individual clients to define core issues he/she wants to address, evaluate options to handle those issues, and help them to either implement them or find a team that can. Examples of this include, but are not limited to:

Business Development

Defining and targeting specific types of clients and/or areas of practice, establishing alternatives to effectively engage those clients, monitoring the success of those efforts and adapting the plan as needed.

Marketing & Sales

Evaluating the effectiveness of current efforts/tools, analyzing competitive threats & opportunities, implementing new tools (e.g. Internet, print and other media), evaluating and adjusting the tools to deliver optimum results.

Business Process

Evaluating existing processes, identifying break-downs and sub-optimal activities, redesigning work-flow operations, monitoring of processes for continued success.

Analytics (“Metrics”) Reviews

Evaluating current metrics and data to determine ROI and overall effectiveness of marketing/advertising efforts. Defining specific metrics and reporting structures for on-going client review. Assisting in analysis and understanding of data being monitored.

Vendor Negotiations

Working on your behalf to highlight cost-reduction opportunities, identify potential vendors, evaluate proposals, make recommendations, assist with on-going vendor communications and management.

Project Management

Working in conjunction with (or independent of) you to advance specific projects toward milestones and/or completion. Rely on my firm as your “outsource resource” to ensure you and your staff maintain focus on core activities. Many of these are ad hoc projects including content creation, editing, field evaluations, fulfillment, etc.

Professional Coaching

Engaging with you to evaluate specific business decisions, discussing potential advantages/risks to you company’s brand and your “personal brand.”

Most Recent Blog Entries

Video with Voiceover is a Marketing Option

If you’ve followed me over the past several years, you know I’m a strong proponent of utilizing video in your marketing efforts. But what if you don’t want to be on camera? You can still take advantage of video and the benefits of video SEO.  Video with voiceover is a marketing option you should consider.

In its simplest form, think of a screen cast that shows still images (e.g. your logo, photos, etc.) and features your voice as you narrate the video.

This option allows you take full advantage of the video format.  Clients and prospective clients can listen to your advice or perspective.  You’ll be leveraging “rich media” which is a benefit for Google search.  Quite honestly, one of the reasons video works is that it’s easier to consume than a page of written text.

Video with voiceover provides another asset to complement your existing marketing tools.

  • You can upload the video to your firm’s YouTube channel.
  • It can be posted on your blog.
  • You can also upload it to your various social media channels (e.g. LinkedIn and Facebook).
  • These steps provide additional targets for Google to find, index and feature in search results.

One of my clients, Greg Blakemore of The Nehemiah Group, was interviewed about his company.  He asked me if there was a way we could use this material.  He has a very compelling story about how and why he launched his business.  It provides some terrific insights into the ethos of his business.

We decided against uploading an hour-long interview.  The truth is most people wouldn’t listen to the entire recording.  Instead, we segmented his story into multiple parts.  Most of them last between 2-4 minutes.  There’s much better chance that people will be willing to listen to a short clip.  It may compel them to actually listen to a few additional segments.

We’re rolling out the video with voiceover segments over a period of time.  Dumping large batches of data typically won’t yield lasting results with the search engines.  It’s usually better to trickle out the content.  In Greg’s case, we’ve decided to launch this series on YouTube, Facebook and Linkedin.

I’ve done several videos with Greg, but we’re excited to see how the video with voiceover approach performs.  Here’s his 1st in an 9-video series about his company:

 

 

 

 

Unleash Your Fans and Grow

“Referrals are my best source of business.”  Would you agree with this statement?  I’ve heard it for years from many clients.  This leads to the next question:  Is it true for your practice?

I believe many attorneys, and other small business owners, truly agree with it.  Referrals from fans are a great source of business.  What’s shocking is that so few professionals effectively put it to use.

Louisville Bar Association, Jim Ray Consulting Services, Unleash Your Fans ArticleLet’s discuss how you can unleash your fans.

Note:  The Louisville Bar Association originally published my article in the July edition of Bar Briefs (page 14).

The challenge with referrals is that, at any given time, how can you be sure someone else is actively focused your practice?  What is it about you and your firm that would cause someone to take time out of their day to talk about you – on a consistent basis?

If there were only a few alternatives in your market, the numbers might be in your favor.  The reality is that many firms are competing for your next several clients, right now.

Ego aside, many of us are very effective at our jobs.  The risk is going too far in trying to convince others.  If you’re not careful, you risk sounding like legal version of Tony Malito (although he is a dealer for the people).

Believe it or not, hiring an attorney (for any type of issue) is still a daunting task for most consumers. We need to decide which attorney is best for our situation.  We want to feel confident that we’re making the right choice.

When a consumer is in this phase of the decision-making process, he/she is trying to imagine “the experience” (not just the outcome).

We want to figure out if the person, product or service is as good as we hope.  We often look for someone to reassure and confirm it for us.  We’ve all fallen victim to a good sales pitch.  I still have some Ginsu knives and a Sobakawa pillow to prove it.

In making a recommendation, people typically talk about how they feel about it.  I “like” that she really fought for me.  I “didn’t have to worry” because he always kept me informed about my case.  I “felt” like we negotiated a good settlement.  Again, it’s about what they experienced. Read more

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Video Endorsements from my Clients

What my clients say

We knew something wasn’t working with our current marketing efforts. Jim is the first person who could give us a straight answer that actually made sense.
Andrea Wasson
Louisville, KY / Wasson & Thornhill, PLLC
Trust is earned in my world. Over the years, I've learned to trust Jim, implicitly.
Timothy Denison
Louisville, KY / Attorney at Law
I trust Jim because I know he always has my best interest in mind. We have a long history of working together, successfully.
Stanley E. Robison, Jr.
New Albany, IN / The Law Office of Stanley E. Robison, Jr.
I trusted him so much that I eventually hired him as the Director of my firm. Jim's strongest asset is personal integrity.
Jack Tolliver
Louisville, KY / The Law Firm of Jack Tolliver, MD & Associates, PLLC
I strongly recommend Jim...He has a wealth of knowledge and experience.
Scott F. Scheynost
Louisville, KY / Scheynost Law Offices, P.S.C.

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